October 2025 Agenda

7:50am

7:50 - 9:00:

Registration & Networking Breakfast 

9:00am

9:00 - 9:05:

Opening Remarks

Technology and Innovation Editor, Business Post
9:05am

9:05 - 9:15:

Welcome from Host

Head of Google Ireland and VP of Large Customer Sales EMEA, Google 
9:15am

9:15 – 9:45 Keynote:

AI as a Catalyst for Business Model Innovation 

This will expand upon the leadership theme, focusing on how AI reshapes business models, competitive landscapes, and the very definition of value creation. It should include concrete examples of how leading enterprises are strategically leveraging AI beyond mere efficiency. 

CEO, Deloitte Ireland
9:45am

9:45 - 10:15 Keynote:

Agentic AI: From Automation to Autonomous Action 

Agentic AI systems are capable of independently setting goals, reasoning through options, and executing multi-step actions to deliver outcomes. This discussion will examine how this shift from automation to autonomy changes the role of AI in the enterprise, unlocking new possibilities for adaptive workflows, decision-making, and value creation. The panellists will focus on where agentic AI is most likely to deliver impact first, the governance and risk considerations of delegating agency to machines, and the organisational changes leaders need to make to harness AI that doesn’t just assist but truly acts. 

Managing Director, EMEA SMB, Google Cloud
10:15am

10:15 - 10:45  Panel Discussion:

From Vision to Value: C-Suite Playbook for AI Strategy and Transformation 

This panel brings together C-level leaders to share candid lessons from their AI journeys, what worked, what didn’t, and what they would do differently. They will reflect on how they have defined and executed AI strategies, from setting clear objectives to fostering an AI-ready culture, while also navigating challenges around investment, measuring impact, securing buy-in, and building the skills and literacy needed to make AI a lasting success. 

Chairperson, Digital Business Ireland and Co-Founder of Core Optimisation
Managing Director, Central Europe, Large Customer Sales, Google Ireland 
10:45am

10:45 – 11:05

Live Demo

11:05am

11:05 - 11:30:

Networking Coffee Break

Interactive Workshops (choose one A-E)

11:30am

Interactive Workshops (choose one A-E)  

Workshop A:

AI Strategy Blueprint: Crafting a Roadmap for Enterprise Intelligence 

This workshop will guide participants through a structured approach to creating an end-to-end AI strategy that drives meaningful business impact. Attendees will learn how to identify and prioritise high-impact use cases using frameworks that balance value and feasibility, build a robust data strategy with strong governance and ethical foundations, and design effective operating models that integrate AI teams, data scientists, and business units. The session will also cover how to define success through clear KPIs and metrics, equipping organisations to measure, manage, and scale their AI initiatives with confidence.  

11:30am

Interactive Workshops (choose one A-E)  

Workshop B:

Driving AI Adoption Through People and Culture 

This workshop focuses on the critical human dimension of AI adoption, guiding participants through strategies to ensure successful transformation. Attendees will explore change management frameworks for communicating AI’s impact, addressing resistance, and fostering adoption, as well as practical approaches to upskilling and reskilling employees to build AI literacy across the organisation. The session will also cover best practices for designing human-AI collaboration that augments human capabilities, and approaches to cultivating a culture of experimentation, continuous learning, and ethical AI deployment. Participants will be equipped to lead AI initiatives that balance technological innovation with human-centric impact. 

11:30am

Interactive Workshops (choose one A-E)  

Workshop C:

Unlocking the Edge: Edge AI for Real-time Insights and Operational Agility 

Discover how Edge AI is transforming business by enabling real-time insights, faster decision-making, and innovation directly at the source of data. This workshop will explore practical strategies, infrastructure requirements, and security considerations to help organizations move beyond the cloud and leverage AI at the edge. Participants will examine industry-specific advantages across sectors such as manufacturing, retail, and healthcare, while reviewing real-world use cases in IoT integration, localized intelligence, and real-time decision-making.  

11:30am

Interactive Workshops (choose one A-E)  

Workshop D:

CMO AI Labs 

This workshop is designed exclusively for CMOs and senior marketing leaders looking to harness the transformative power of AI in marketing. Through a mix of strategic perspectives and practical examples, participants will explore how to integrate generative AI and advanced analytics into their organisations, turning AI vision into measurable business value. Attendees will leave with an understanding of where AI can create the greatest impact in marketing, along with actionable next steps to accelerate adoption and innovation 

11:30am

Interactive Workshops (choose one A-E)  

Workshop E:

Build vs. Buy your Gen AI  

This roundtable will facilitate a nuanced discussion on how businesses can best source and scale generative AI capabilities. Whether by building in-house, buying off-the-shelf solutions, or strategically partnering with vendors. Participants will examine the key factors that shape this decision, from organizational readiness and resource allocation to evaluating vendor ecosystems and open-source alternatives. The session will feature real-world case studies of both successful and challenging deployments, offering lessons learned across industries.  

1:00pm

13:00 - 14:00 

Networking Lunch

2:00pm

14:00-14:30 Closing Plenary 

Government Address: Ireland’s Strategic Vision and Support for AI Innovation 

TD, Minister of State at the Department of Enterprise, Tourism and Employment
2:30pm

14:30-15:00: Keynote:

AI as a Continuous Journey of Transformation 

This forward-looking keynote will synthesise the day’s discussions into a unifying perspective on the AI imperative for business. Rather than viewing AI as a single project or technology deployment, attendees will be encouraged to see it as an ongoing journey of innovation, adaptation, and transformation. The keynote will highlight key insights from enterprise leaders, emphasise the importance of building cultures of continuous experimentation, and challenge organisations to move boldly from pilots to scalable impact. It will inspire leaders to embrace AI not as a destination, but as a dynamic path to sustained growth and reinvention. 

Venture Partner, Sure Valley Ventures (SVV)
3:00pm

Closing Remarks and Summit Close

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