Caroline serves as the Chairperson of Digital Business Ireland, the representative body for online and digital businesses across the country. She is also the Co-Founder of Core Optimisation, a leading Digital Transformation and Performance Agency specialising in the Hospitality, Visitor Attractions, and Retail sectors.
As Chairperson of Digital Business Ireland, Caroline champions the interests of digital enterprises, advocating for innovation, best practice, and the continued development of Ireland’s digital economy. At Core Optimisation, Caroline partners with clients to deliver transformative digital strategies that combine Digital Marketing and Conversion Optimisation. Her expertise spans PPC, SEO, Analytics, Heatmapping, A/B Testing, Facebook & YouTube Advertising, and holistic Digital Strategy—all with a focus on driving measurable growth and sustainable success.
Recognised as a trusted leader in the digital space, Caroline is passionate about helping businesses unlock their potential through data-driven insights, customer-focused campaigns, and performance-led strategies.