Emma Rees is Head of AI Customer Transformation at Mindstone, where she works with organisations to make AI adoption stick in day-to-day work. She leads the transformation layer beyond training, helping teams turn early momentum into lasting behaviour change, stronger champion networks and measurable business impact.
Before joining Mindstone, Emma co-founded Deployed, an enterprise SaaS platform for automating contracts and statements of work, which raised $5 million from Microsoft Ventures. She is a 4x founder whose career spans consumer, B2B and enterprise businesses, from building Blow Bar London into a five-location team of more than 100 to leading venture-backed software companies.
Emma is known for combining operator instinct with sharp commercial storytelling. She has been recognised as a Microsoft and Melinda Gates Female Founder Award winner and a Tech Nation Rising Star. Today, she speaks about what it really takes for AI transformation to work inside organisations: not just tools and training, but behaviour change, confidence and the conditions that help people adopt new ways of working.