Peter Barry is Director of Forward Impact Engineering at Pfizer, leading the development of next-generation digital and AI capabilities for global manufacturing.
He specialises in taking emerging technologies from concept to scaled deployment, with a particular focus on AI-driven manufacturing, intelligent automation, and data-enabled decision-making. His team operates at the forefront of innovation, rapidly prototyping new solutions to solve complex operational challenges across Pfizer’s global supply network.
Peter brings a unique blend of consulting and industry experience, having previously held roles at Accenture and Microsoft before moving into pharmaceutical manufacturing. He is particularly passionate about bridging the gap between cutting-edge AI and real-world application in regulated environments, ensuring innovation delivers measurable, production-grade impact.